Marketing
Competitive Market Analysis
We will provide you with a current Competitive Market Analysis and assist you
in determining the most effective list price for your property.
Marketing Action Plan
We will present a customized, written Marketing Action Plan to market your property.
This may include an Open House when appropriate, or other options like the Blue Ribbon Preferred program
Home Enhancement
We will develop a plan to enhance your property's ability to attract buyers,
as described in the Coldwell Banker Home Enhancement Guide.
Coldwell Banker Action Team
We will present your property to your Coldwell Banker sales team. We will share
with you the teams recommendations to help realize the best prize for your property.
Promotion to Other Brokers
We will promote your property to other Brokers and Sales Associates in the area. Most likely another agent will sell your home. We will educate them so they know what is in the area to sell.
Multiple Listing Service
We will prepare a plan for your property to appear in the local Multiple Listing
Service. The information will be submitted by the selected date for the property's
debut on the market to achieve maximum impact.
Direct Marketing
We will distribute promotional materials on your property to key market areas
to attract potential buyers. This may include your neighbors since they many times know of someone looking to move into the area.
Coldwell Banker Yard Sign
We will place a Coldwell Banker FOR SALE sign on your property to help generate
calls to our office from prospective buyers.
National and Local Advertising
We will review with you how our national and local Internet, print, radio and
TV advertising will help attract the greatest number of buyers to your property.
coldwellbanker.com
We will make information about your property available on our award-winning Website
and promote it online - 24/7 - with unique resources like Personal Retriever and My Coldwell Banker.
REALTOR.com
Your property will also receive added exposure through REALTOR.com the official
Web site of the National Association of REALTORS.
Home Finding Process
We will review the Coldwell Banker HomeBuyer Guidebook with you to acquaint you
with the home finding and buying process from property selection to closing procedures.
Marketing Activity Report
We will provide you with a Marketing Activity Report on a regular basis to keep
you informed of competitive market conditions, buyer activity and the actions
we have taken to market your property. |
Customer Service
Personal and Timely Response
We will return your phone call or email within 24 hours or less and provide you
with a weekly progress report on the promotion of and sale of your property.
Seller Disclosure
We will present your written disclosure regarding the condition of your property
to buyer prospects to assist them in preparing an offer. You will keep me informed
of any changes in the property and keep the information current on the disclosure
form.
Purchase offers
We will review all purchase offers as they are presented, and we will negotiate
on your behalf to reach a purchase agreement with terms that are favorable and
protective for you.
Closing the Sale
We will monitor and inform you of the progress of the transaction including the
satisfaction of all contingencies and conditions during the entire transaction.
Financing
Financing Alternatives
Prior to showing your property, we will encourage prospective buyers or their
representatives to get written loan pre-approval. We will also discuss the impact
of various financing alternatives with you.
Estimated Net Proceeds
We will furnish you with an estimate of the proceeds you can expect from the
sale of your property.
Counseling Services
Representation
We will review with you how we will represent you or the transaction. This will
be thoroughly discussed and clearly presented for your consideration.
Contract Guidance
Coldwell Banker Home Protection Plan
We will provide you with information regarding a warranty on the operating systems
of your house to increase the marketability of you property and help reduce your
liability to the buyer.
Agency
Single Agent
We offer the strongest representation to our sellers. As a single agent we have a fiduciary responibility to represent you as the seller. This means that we represent you and only you in the transaction.
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